So, there are multiple ways to calculate engagement. Plus, you might get engagement from people who don’t (yet) follow you. But remember that not all your followers will see each post. You might want to calculate engagement relative to your number of followers. Engagement rateĮngagement rate measures the number of engagements (reactions, comments and shares) your content gets as a percentage of your audience. Second, engagement sends powerful signals to the social media algorithms, which can help expand your reach. First, engagement shows that your audience is interested enough in the content you post to take some kind of social action. These are valuable metrics to track for a couple of reasons. Social media engagement metrics show how often people interact with your content. Free 30-Day Trial Social media engagement metrics Keep reading for a complete list of social media metrics to track in 2023.Ĭreate. And you can’t spot downward trends that might require a change in strategy. You can’t tie your social media efforts to real business goals or prove your success. Without metrics, you can’t create an informed strategy. Social media strategic planning and analysis require you to track metrics to understand what’s happening with your business in the social sphere. This is not about vanity (or vanity metrics). Social media metrics also reveal how much effort and money you’re spending, and how much you’re getting in return. They are like scorecards for your online posts and interactions, showing how many people saw, liked, shared, or commented on your content. Social media metrics are data points that measure how well your social media strategy is performing - and help you understand how you can improve. Start free 30-day trial What are social media metrics, and why are they important? Actionable insights to help you grow faster.
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